Category: Marketing

4 Powerful Reasons to Opt for a Mobile App in eCommerce Business

December 31, 2017


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Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it. For instance, ordering foods, booking movie tickets, doing banking jobs, checking out new places to visit – everything becomes easier using an effective mobile application. eCommerce business is no exception in this case. Here is a list of 4 persuasive reasons to opt for such apps in the eCommerce business industry.

#1 Improved Brand Loyalty

Installing an app does not mean offering the users a better shopping experience only. It makes sure to build a strong bond with the brand as well. When a customer is installing an application, it means he or she has that trust on the brand and he or she is installing it so that they can continue to shop from that particular brand in future as well. The improved brand loyalty is clearly a potential sign of business growth.

#2 Secured and Easy Payment Options

Online shopping means the customers have to pay either by debit card or by credit card for the things they buy online. Now, such card details obviously involve very sensitive customer information. Hence, until and unless customers are sure that sharing such details with your brand would not do any harm, they won’t buy from you. When you devise a potent mobile app for your eCommerce business, it comes up with more secure and easier payment options than the website. Now, when the customers would find the payment options more reliable, they would buy from your brand resulting in business growth for you.

#3 Online Shopping is Easier

Today, everyone is so busy with their lives that people look for time-efficient ways to buy necessary things. Using an effective mobile application, shopping becomes remarkably easier and faster. The customers just have to scroll through the mobile screen, choose the products they want, add them to their respective shopping carts and checkout by paying the total payable amount. Only a few clicks are enough to get what they want to buy and they can shop anytime they want. Thus, doing shopping using various eCommerce mobile apps is becoming extremely popular.

#4 Better Customer Relationship

This is an undeniable fact that an effective mobile eCommerce app is capable of maintaining better customer relationship. The more you can interact with your customers, the more they would be able to state their issues on your services or products and thus, you can improve those shortcomings. It would definitely help you to enhance quality of your services. Moreover, if the customers have any kind of queries, with the help of the effective interaction system available in the mobile app, they can state it and according to that, you can reciprocate to it. Thus, you can make your customers happy and satisfied and that is indication of business prosperity.

According to a recently made survey, the rate of online shopping using mobile apps is increasing following an exponential graph. Hence, this is clearly understandable that this is the new market trend. Hence, to cope up with the trend and to sustain successfully in this competing business market, an eCommerce business needs a dynamic and potent mobile application.

Let Your Business Benefit From Clever Marketing Methods

December 31, 2017


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There are few businesses in the world today that do not rely on some form of marketing. It is also true that few people do not own and work on computers. Even young children are exposed to the world of computers and the benefits of how the global village operates.

Therefore it is a clever idea to use promotional USB drives for potential clients to remember you and your business by. The typical USB drive is used instead of the older floppy discs and CD’s for purposes of storing information. Because virtually everybody uses a computer, whether it is a PC or the desk top variety, few people these days make use of older, traditional filing systems.

People store information on the USB, because it is portable, easy to use on any computer or device with the appropriate USB port. These drives store so much more information than the older devices such as floppy discs, for example, were capable of. Therefore, next time you want to distribute items for free, consider promotional USB drives because almost everybody has good use for them.

They are also extremely versatile in terms of the data you want to store and you can rewrite most of them very easily. Therefore, to promote your business, think of this as a gift to those that you want to remember you and your business or organisation in future. Because they are so small and light it is easy to remove them from computers and use them wherever you want. They are also quite durable if you look after them and will therefore last for a long time.

When you want to distribute promotional USB drives you may find that they are popular among a wide variety of people. Some will use them for storing business related data, others for music and games – this is true especially for younger people and children. It is so easy to keep them – they can even be attached to a key-holder if you want yours nearby all the time.

Because so many people have use for them, the marketer or company that wants to hand out something useful may consider the USB. Not only are they not too expensive, they are useful and will certainly help the recipient to remember you, your name, organisation or firm. And that is what you want.

You want to use the promotional USB drive to leave a lasting impression. Make sure you have your logo, or, at the very least, your contact details and name of your company’s website engraved on the USB.

Get a company with experience, someone that gets involved in designing and manufacturing of promotional items on a regular basis, to advise you, to assist you. This company may point you in the right direction and may even be able to do this for you at a very reasonable rate.

To distribute them does not have to be a problem either. You will obviously hand these promotional USB drives to people that may become potential clients or customers for your business or organisation. One way of doing this is to hand these items personally, face to face, to those people whose custom you are looking for.

Other ways of getting them out to those whose attention you want, is to think of places where lots of people gather. There are sports meets at clubs, your children’s school – with the headmaster’s permission – and community gatherings. What counts is not how expensive the item is; you want to make an impression – even with something quite affordable such as a promotional USB drive.

Find out from the company whose help you employ in terms of getting these drives ready for you what the cheapest – yet effective – drives are and see what deals they offer you in terms of manufacturing, adding logo’s and contact details.

Some may even help with distribution. Look around for the company that will best address your needs. Most of them advertise their services on the internet these days. Ensure you compete with others: distribute promotional items that you and your business, and your business’ name, will benefit from.

5 Business Marketing Trends You Need for 2018

December 31, 2017


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We’re at that time of year again where we’re in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year’s success. Marketing is an essential aspect of any group or organization, and in the digital era, it’s critical that you provide your team is focusing on the following as we soon speed into 2018.


Customers do not want to be sold. No one likes being sold. The best marketers know that the way to “sell” is to connect first emotionally and consumers will then work to rationalize their decision to buy. The public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in wanting to elicit an emotional connection. However, in today’s world, businesses are relying on data to inform them as to what resonates with consumers and what is falling flat. Your company or organization can create short video ads on platforms like Facebook that tell a story, deliver value and peak interest.

Original Media Series

Communicating with consumers now is about entertainment. People are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best things you can do is to develop a series and keep them coming back from one part of the story to the next. If you’re looking to create an original and entertaining media series, consider various platforms since your audience will be found in different media. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. Once you decide the strategies, you will be using, create custom content, and get creative. You can even develop a fictional series with characters that help convey your work in a fun and engaging way. One of the reasons to do a fictional original media series is that it can remain relevant even for an extended period after publication.

Personalized Website Experiences

The power of data, AI and algorithms mean that consumers are used to a more personalized and interactive experience. When consumers enter into your website or digital storefront, it’s all about the experience. Your site has to reflect who you are, but it also has to ensure that they have a fantastic experience. It is now essential for your business to greet your customers and audience in a unique and in as much of a personal way as possible. You can achieve this by having live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.

Third Party Entry Points

Businesses have started to offer value-add and their products on platforms that are not associated with their companies. Partnerships between companies that have a natural alignment are serving as platforms to leverage and amplify marketing opportunities. For instance, when a consumer purchases a product or service, they may receive a call to action about a partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company’s products or services. Both businesses have an opportunity in this way to broaden their reach and expand their audience base.

One-Click Payment Options

Customers are seeking to have the most fluid experience possible with websites they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that invite consumers to join a membership program. For instance, input all of their information–including credit cards–and then have the opportunity to purchase what they want and when they want it with a single click of the button. One click financing integration is not only beneficial for the customer, but also for the business it will lower the incidences of fraud and charge-backs.